Milda Range Distillery
2026 | Visual Identity Package
Milda Range Distillery is inspired by the ancient beauty of the MacDonnell Ranges in the Northern Territory. Crafting premium Australian gin with native botanicals and considered flavour profiles, Milda Range brings together the rugged character of the landscape with a refined approach to modern distilling.
Designed to be enjoyed, remembered, and kept
on display long after
the last pour.
Distilled from the landscape.
Inspired by the natural beauty and distinctive character of the MacDonnell Ranges, Milda Range needed an identity that felt deeply connected to its surroundings while still holding its own within the premium spirits market.
The visual identity takes its cues from the natural contours of the MacDonnell Ranges, transforming the landscape into a distinctive graphic element across the brand. As a standout feature within the Australian gin market, the contour lines give Milda Range an instantly recognisable visual signature. Creating a brand that can be identified at a glance, whether sitting on a back bar, on a retail shelf, or in the home.
A signature in every line
Designed to be remembered
More than a visual device, the contours serve as a lasting nod to the landscape that inspired Milda Range. For those who have travelled through the ranges, they create a sense of familiarity and nostalgia; for those who call the region home, they offer a connection to place and country. Each bottle becomes a small piece of that landscape. Designed to be enjoyed, remembered, and kept on display long after the last pour.
A spirit of place
Milda Range now has a complete visual identity system, including a refined logo suite, contour-inspired graphics, colour palette, typography, and packaging direction across its gin collection. From the first glance to the final pour, every detail brings the spirit of the MacDonnell Ranges to life. Creating a brand that feels as considered and distinctive as the landscape that inspired it.
