Sarah Louise Photography
2024 | Visual Identity Package
Sarah Louise Photography is a freelance photographer who travels around rural Australia capturing life's best moments. Sarah has been an avid photographer for a few years now, and thought it was finally time to invest in a brand that compliments her experience and love for photography. Her brand needed to be as bold and inviting as her rural nature!
A need for growth
When Sarah came to me, she was ready for change. Her existing logo had served its purpose, but it no longer reflected who she was or where she was headed. While it had helped build her foundation, she felt restricted by it. It didn’t tell her story, or speak to the quality of the moments she captures.
What she wanted was a brand that felt like her. And that’s exactly what we created.
From the very first strategy session, Sarah’s love for the rural Australian landscape and her desire to retain a rustic yet feminine feel were clear. These elements guided the brand direction. Rooted in authenticity, crafted with care. Through intentional design and strategy, we developed a brand that not only appeals to her ideal audience but also reflects her unique artistic eye.
A solution through storytelling
A Visual Identity with heart and purpose
At the heart of Sarah’s new identity is a delicate flower icon, a nod to the soft beauty she captures and the stories she tells. The serif typeface adds a sense of timelessness and professionalism, while the Rusty Rose primary colour embodies femininity found in the bush. Paired with warm, earthy tones, the palette is both grounded and elegant.
Her brand kit includes multiple logo variations, custom icons, and thoughtfully designed brand assets, all ready to be used across platforms — with confidence and ease.
Designs that build connection and credibility
Sarah also received a 30-page Brand Guidelines booklet, equipping her with everything she needs to maintain a consistent and cohesive presence, whether she’s posting on socials or collaborating with other professionals.
This rebrand isn’t just about looking good, it’s a tool for growth. With her new visual identity, Sarah can now show up confidently, connect more deeply with her audience, and charge premium pricing, all while staying true to her story.
